Sanford Health Marshfield Clinic region unveils new look

MARSHFIELD – Following the one-year anniversary of its partnership, the Marshfield Clinic region of Sanford Health is officially unveiling the new look of the combined health system.

Marshfield Clinic joined Sanford Health in January 2025 in a new partnership bringing together nearly 55,000 employees and 58 medical centers further expanding access and care of the nation’s largest rural health care system.

To support the new brand, the Marshfield Clinic region of Sanford Health has launched a campaign entitled “Here for All. Here for Good,” celebrating its commitment to employees, communities, patients and members.

“Communities will experience the campaign through a multi-channel media mix, including broadcast and cable television, digital ads, streaming radio, print and billboards featuring new brand standards that reflect its partnership with Sanford Health. The Marshfield Clinic name remains in place reflecting more than 100 years of providing health care in rural Wisconsin,” a clinic release stated.

“The Marshfield Clinic legacy that patients know and trust remains strong, and we’re building on it,” said Brian Hoerneman, M.D., president and CEO of the Marshfield Clinic region of Sanford Health. “The new brand campaign allows us to reintroduce ourselves to our patients and communities, sharing the progress we’ve made and amplifying the great care that happens in our region every day.”

The campaign builds on the strategic integration of Marshfield Clinic with Sanford Health and unifies employees under a shared mission and reinforces the organization's commitment to rural health care excellence.

“Here for All. Here for Good,” is a call to care.

“It means the Marshfield Clinic region of Sanford Health is there for every patient in every community. For every generation of every family. For each other in every location. For every challenge and every triumph,” the release added.