Latourell receives industry award

For the Hub City Times

BROOKFIELD – The Wisconsin Hotel & Lodging Association (WHLA) recently honored Cory Latourell, general manager of Hotel Marshfield, with its annual “Innkeeper of the Year Award.”

“The Innkeeper of the Year Award is a time-honored tradition that recognizes an outstanding individual who exemplifies the hospitality industry in our state,” a WHLA stated.

As the general manager of Hotel Marshfield, Latourell leads a team of 85 employees in operating the 99 room property.

“Since stepping into the role in 2013, she has quickly made her mark on the community and area lodging industry. The property has received numerous accolades including being voted ‘Best Hotel in Marshfield’ for the past 8 years in Visit Marshfield’s National Tourism Week competition,” the release added.

“As an active member of WHLA, Latourell currently serves as a lodging director on the board and was elected to serve as chair of the Education/Conference Committee in 2022.”

Latourell has served on the Marshfield Area Chamber of Commerce & Industry board of directors and continues to serve on the board of directors for Visit Marshfield, and the Mid-State Technical College Advisory Committee for Hospitality Studies. She is also a member of the Marshfield Area Human Resources Association.

“Cory’s dedication and commitment to Wisconsin’s lodging industry and to her local community make her a very deserving recipient of the WHLA Innkeeper of the Year Award,” said Bill Elliott, president & CEO of the Wisconsin Hotel & Lodging Association. “She has a solid track record of building a great team culture where employees are eager to jump in and help one another. She learned how to do this through a lifetime of working in the hospitality industry, including in the bars, bowling alleys, restaurants and hotels that her parents ran when she was growing up. Today, that translates into a strong employee retention rate."