Ag supplier NextGen moving to Marshfield

MARSHFIELD – Work is underway on the new headquarters of an area agricultural supply company, marking the next step in its expansion.

NextGen Agronomy is moving to a 4-acre site at the Yellowstone Industrial Park, including a 2,300 square-foot office building, a 7,800 square-foot agriculture seed storage and a 4,200 square-foot shop.

Hayden Henry, who founded the company in 2020, said it’s evolved a few different times, outgrowing multiple warehouses. That led them to look for a place to call home, and they chose Marshfield as the best option.

“This is truly our hub,” Henry said. “A lot of our customers are throughout Central Wisconsin.”

NextGen offers agronomy services to farmers, including how to optimize crop yields and ensure efficient resource use. They test nitrate and PH levels in soil, and offer seed, fertilizer and weed management.

“The work that they do is going to fit very well with our community and Central Wisconsin,” said Steve Barg, city administrator. “In terms of meeting the needs of agricultural people and all the services that they provide, it’s just going to be a perfect fit.”

Wood County is home to more than 900 farms, according to the US Department of Agriculture’s 2022 Census of Agriculture. Those farms grow almost 136,000 acres of crops each year, offering a customer base made for NextGen.

“A lot of our core business is within a 30-mile radius,” said Jordan Weiler, one of Henry’s partners. “Crop protection is another core part of our business, mainly for customers who are spraying their own crops.”

That’s where NextGen’s RAIN 360 system comes into play. It’s an autonomous irrigation and manure delivery system that can be operated through cellular networks, and it can go wherever a planter goes. It can cover 200 acres with up to 3,000 feet of hose.

“We couldn’t be more excited to have them on this parcel and looking to grow,” Barg said. “I can tell they’re an up-and-coming firm that’s making in-roads and we look forward to them continuing to expand in the future on this site and in this industrial park.”