For the City Times

MADISON – The Wisconsin Department of Tourism recently announced $190,700 awarded in Joint Effort Marketing (JEM) grants.

JEM grants provide partnership funding to help nonprofit Wisconsin organizations promote tourism, including 501(c)(6) organizations such as Convention and Visitor Bureaus and Chambers of Commerce.

With five rounds of grants throughout the year, the JEM grants are part of an ongoing program to ignite projects and grow economic impact.

“JEM grants are great investments in creativity and thoughtful plans that uplift Wisconsin communities,” said Secretary-designee Anne Sayers. “This recent JEM grant round is another example of tourism organizations across our state working hard to showcase what makes their area special with thoughtful and imaginative approaches.”

The Visit Marshfield Branding Campaign, Visit Marshfield is receiving $12,750.

Other recipients include: Discover Polk County Wisconsin, Polk County Tourism Council, $13,075; Fox Cities Rebranding, Fox Cities Convention & Visitors Bureau, $35,000; Oneida County Research Project: Diversity, Equity, Accessibility, Inclusion, Let’s Minocqua, Development, $39,550; Quad-County Trail Adventures, Oconto County Economic Development Corporation Inc., $39,550; Sledding in Sawyer County: A Snowmobile Friendly Community, Hayward Lakes VCB, $11,225; and Vilas County Demographic Traveler Research and Branding Project, Vilas County Tourism & Publicity,$39,550.

Eligible grant expenses include but are not limited to email marketing, print and broadcast ads, direct mail, public relations and billboards.

For information on the JEM program and application materials, visit industry.travelwisconsin.com.