By Hub City Times staff

MARSHFIELD – “Marshfield Made New” – that’s the brand new slogan for what used to be the Marshfield Convention and Visitors Bureau (CVB), now rebranding itself as Visit Marshfield; that was unveiled May 9 during the agency’s annual tourism banquet held at the Oven Above the Pub in downtown Marshfield.

Director Matt McClean said the agency is rolling out a new look, a new slogan and a new name, all while embracing the city’s past.

Visit Marshfield is getting help from the state in launching its new name and slogan. Jeff Anderson from the state Tourism Department awarded McClean with a Joint Effort Marketing (JEM) grant for $35,000. It was a “JEM” grant that McClean used on a 2017 research project that led to the rebranding efforts.

McClean said:

The rebranding efforts are expected to attract more than 16,000 visitors, generating an estimated $2 million in visitor spending in the area.

Those expectations are coming off the biggest tourism year the Marshfield area has ever seen. McClean said business sales in Wood County last year totaled $ 190 million, supporting more than 2,200 jobs.

McClean said it was what he called “The Big Three” that contributed to most of the tourism success in Marshfield last year. The Fur Takers of America held their 50th anniversary convention in Marshfield in June of last year, attracting people from all 50 states. In July, the state brought Farm Technology Days to Marshfield, attracting more that 43,000 people. In August, Marshfield hosted the 59th annual Wisconsin Square and Round Dance Convention, featuring over 600 dancers and families from all over the Badger State.