Wenzel’s Farm: Positioned for the future
By Kris Leonhardt
From when its first sausage was sold in August 1949 to today, Wenzel’s Farm aims to produce a quality product in a family-run atmosphere.
Stepping inside the facilities, there is little reminder of the business’ beginnings, but a walk to the top floor of the Wenzel Farm building is a stark call to its roots. The spacious area that once served as a hayloft is reflective of the working farm in which it first operated.
Though the Wenzel family is no longer responsible for the company’s operations, Wenzel’s Farm continues to prosper and adapt to the changing times.
“We are going through our rebrand with Wenzel’s Farm right now, where we are changing our logo,” explained Wenzel’s Farm President Mark Vieth. “We’re coming up with a new look and taking ‘Sausage’ off our name. It’s just going to be Wenzel’s Farm.”
The company recently announced a complete redesign of its brand in the following press release:
“Wenzel’s Farm, a leading producer of small-batch, hand-crafted, and naturally hickory-smoked meat snacks, announces a complete redesign of its brand. The company, which has been producing quality Wisconsin meat products since 1949, has undergone a complete brand transformation with a new logo, website, packaging, in-store point of purchase, and social media presence.”
“Wenzel’s Farm has been an icon in its home town of Marshfield, Wisconsin, and across the upper Midwest for over 60 years,” stated Vieth.
“The company is positioned for success in the future,” Vieth said. “We’ve got the backing of an ownership team that is willing to invest in our future, and the sky is the limit. Our only limits are ourselves.”
The business remains locally run. Vieth said, “It’s really our company to run, and they are in the background helping us be successful. Our management team runs this company. We are the captain driving the boat, and the ownership is our rudder.”