Bull’s Eye Sports Shop celebrates 20 years
By Kris Leonhardt
“Truly it is Scott that has made Bull’s Eye what is today and to have made it 20 years,” stated Scott Schoenherr’s wife Jeni, quick to credit her husband for the pair’s longevity in business, but it is easy to see that the hard work and sacrifice of both has made the company successful in the Marshfield area.
The Schoenherrs purchased the business in 1996 when it was known as Miller Sports. At that time, the store was located at 201 N. Central Ave.
The purchase of the building came with a house and three apartments, so the couple gave up their established roots and moved into Marshfield.
“We had just built a new house in Stratford,” said Jeni. “We sold everything, the lawn mower and everything.”
The first years of the business were a struggle for the family.
“It was rough going at the start,” said Jeni. “The renters were making the mortgage.”
In those days the company had one employee plus the help of Scott’s mother, Jeanette, who handled the license and firearm forms.
Born a true sportsman, Scott dealt with the day-to-day business at the store while Jeni maintained a position at Marshfield Clinic to help provide for the couple and their daughter, Symone.
“Then we outgrew (the building) completely,” Jeni said. “Scott was renting storage units for the gun safes, and he would have to meet clients out there.”
Needing to expand, the Schoenherrs purchased the old Goodwill building at 1201 S. Central Ave., where they were able to flex and grow.
“Being on the south end of town has worked out great,” added Jeni.
Today, Bull’s Eye employs three additional full-time staff members as well as three part-time employees.
“We have wonderful, long-term employees both in our full-time staff and part-time staff,” said Jeni. “We could not do this without them. (The) trusting, dependable, knowledgeable staff is also a credit to Scott who does the hiring. Without his leadership, great reputation, and the reputation of our staff, we would not have repeat, loyal customers.”
In addition to the staff, Scott and Jeni are constant fixtures at the business. While Jeni is quick to credit Scott for the company’s tenure in business, it is clearly the hard work and sacrifice of both that has helped it survive two decades.