Hub City Times

Top Menu

  • Contact Us
  • E-Editions
  • Subscribe

Main Menu

  • Home
  • News
    • Around the County
    • Arts & Ent
    • Education
    • Government
    • Local
    • Police / Sheriff Calls
  • Covid 19
  • Opinion
  • Sports
    • Sports News
    • High School Sports Scores
    • Wisconsin Rapids Rafters
  • Coming Events
  • Business
  • Obits
  • Classifieds
  • Military Photos
  • Contact Us
  • E-Editions
  • Subscribe

logo

Hub City Times

  • Home
  • News
    • Around the County
    • Arts & Ent
    • Education
    • Government
    • Local
    • Police / Sheriff Calls
  • Covid 19
  • Opinion
  • Sports
    • Sports News
    • High School Sports Scores
    • Wisconsin Rapids Rafters
  • Coming Events
  • Business
  • Obits
  • Classifieds
  • Military Photos
Business
Home›News›Business›Bull’s Eye Sports Shop celebrates 20 years

Bull’s Eye Sports Shop celebrates 20 years

By Hub City Times
August 5, 2016
1516
0
Share:
Scott and Jeni Schoenherr stand in the shooting range inside Bull’s Eye Sports Shop.
Scott and Jeni Schoenherr stand in the shooting range inside Bull’s Eye Sports Shop. (Kris Leonhardt photos)

By Kris Leonhardt

Editor

“Truly it is Scott that has made Bull’s Eye what is today and to have made it 20 years,” stated Scott Schoenherr’s wife Jeni, quick to credit her husband for the pair’s longevity in business, but it is easy to see that the hard work and sacrifice of both has made the company successful in the Marshfield area.

The Schoenherrs purchased the business in 1996 when it was known as Miller Sports. At that time, the store was located at 201 N. Central Ave.

The purchase of the building came with a house and three apartments, so the couple gave up their established roots and moved into Marshfield.

“We had just built a new house in Stratford,” said Jeni. “We sold everything, the lawn mower and everything.”

Bull’'s Eye Sports Shop celebrates 20 years in business, 10 years at its North Central Avenue location and the past 10 years at 1201 S. Central Ave.

Bull’’s Eye Sports Shop celebrates 20 years in business, 10 years at its North Central Avenue location and the past 10 years at 1201 S. Central Ave.

The first years of the business were a struggle for the family.

“It was rough going at the start,” said Jeni. “The renters were making the mortgage.”

In those days the company had one employee plus the help of Scott’s mother, Jeanette, who handled the license and firearm forms.

Born a true sportsman, Scott dealt with the day-to-day business at the store while Jeni maintained a position at Marshfield Clinic to help provide for the couple and their daughter, Symone.

“Then we outgrew (the building) completely,” Jeni said. “Scott was renting storage units for the gun safes, and he would have to meet clients out there.”

Needing to expand, the Schoenherrs purchased the old Goodwill building at 1201 S. Central Ave., where they were able to flex and grow.

“Being on the south end of town has worked out great,” added Jeni.

Today, Bull’s Eye employs three additional full-time staff members as well as three part-time employees.

“We have wonderful, long-term employees both in our full-time staff and part-time staff,” said Jeni. “We could not do this without them. (The) trusting, dependable, knowledgeable staff is also a credit to Scott who does the hiring. Without his leadership, great reputation, and the reputation of our staff, we would not have repeat, loyal customers.”

In addition to the staff, Scott and Jeni are constant fixtures at the business. While Jeni is quick to credit Scott for the company’s tenure in business, it is clearly the hard work and sacrifice of both that has helped it survive two decades.

TagsanniversaryBull's Eye Sports ShopFeaturedJeni Schoenherrlocal businessesScott Schoenherr
Previous Article

Neillsville fugitive apprehended

Next Article

Marshfield, August 1922: Fore

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • LocalUncategorized

    Wesley United fire origin determined, cause unknown

    September 5, 2018
    By Hub City Times
  • Local

    Used book sale nets over $4,500 for library projects

    October 19, 2015
    By Hub City Times
  • This is the fourth year for the Winter Fest event held at RiverEdge Golf Course. All proceeds will benefit the Marshfield Area United Way.
    Local

    RiverEdge to host fourth annual Winter Fest

    February 17, 2017
    By Hub City Times
  • Marshfield Clinic
    Business

    Plans advance for Marshfield Clinic cancer center

    October 18, 2016
    By Hub City Times
  • Arts & Entertainment

    New Visions Gallery’s Culture & Agriculture exhibit opens July 5

    July 7, 2017
    By Hub City Times
  • Business

    Priority Construction receives Rising Star award

    April 1, 2018
    By Hub City Times

Leave a reply Cancel reply

You must be logged in to post a comment.

About Us


Hub City Times is published by Multi Media Channels LLC, N2919 County Road QQ Waupaca, WI 54981.

Timeline

  • January 26, 2021

    Relief in sight; Central Wisconsin seniors eager to roll up their sleeves

  • January 25, 2021

    Central Wisconsin schools go solar

  • January 24, 2021

    Are snow days now a thing of the past in Marshfield?

  • January 23, 2021

    MACCI turns 75: Part III Changing names

  • January 21, 2021

    DNR confirms CWD in Wood County, renews baiting and feeding bans

Find us on Facebook

Copyright © 2020 Multi Media Channels, All Rights Reserved. Designed by MMC Team Awesome
×