Pop-up shops could help foster new businesses downtown
For Hub City Times
MARSHFIELD — On Nov. 19 Main Street Marshfield hopes to open the first ever pop-up shop in Marshfield.
A pop-up shop is a temporary store that people who want to test out a business idea may use. The Main Street Marshfield organization is planning on making use of a large vacant storefront at 301 S. Central Ave. to fill with up pop-up shops for the holiday season.
“Not only will this idea fill a vacant storefront, it will potentially give up to 10 vendors the opportunity to try out their business idea, get a feel for owning their own store, and see if they have a market for their product in Marshfield,” said Angie Eloranta, Main Street Marshfield executive director.
This effort has proven effective in other communities. One in particular was last year in Viroqua.
Viroqua’s Main Street Director Nora Roughen-Schmidt said that, “The pop-up shop effort in Viroqua has been a major economic driver. Last year two shops remained open after the program and became paying and participating members of the business community. The formula is so simple and so effective. Create something new in your downtown business district, and renew interest and visibility. Viroqua is excited to see other Main Street communities using this formula for growth.”
Pop-up shops provide a low-cost and low-risk way for entrepreneurs and existing businesses to try out a new market.
Anyone interested should call the Main Street Marshfield office to inquire about further details at 715-387-3299.