The next chapter
Danise Taylor is closing Magic Moments while preparing for a new adventure
By Adam Hocking
MARSHFIELD — Magic Moments, a bridal shop on Central Avenue, is not closing for typical reasons. Business was actually doing well, and owner Danise Taylor enjoyed her work, but for her it was simply time to reprioritize her life. In addition to owning the store at 131 S. Central Ave., Taylor does all of her own alterations, home-schools her children, and she and her husband run a youth group on Friday nights.
Taylor’s husband Steve has also started his own construction business, and she has a bachelor’s degree in construction management with a minor in business, so she will transition to helping him as she exits the bridal industry.
Magic Moments is slated to close at the end of November. Ownership will not be changing hands, so the retail space is available for new development.
Taylor has owned Magic Moments for about 11 years. Prior to Taylor taking over, Sally Chrouser owned the shop for 18 years. Magic Moments previously had a different location on Central Avenue, but it burned in a fire in 2005 and moved to a couple of temporary locations prior to settling into its current spot. Taylor took over ownership of the business directly after the fire.
Taylor said that she will continue to do alterations out of her home by appointment. She said that she is closing Magic Moments simply because she has so much else going on in life, and something has to give.
“I’m putting in so many hours because I’m sewing until 10 (p.m.) most nights,” Taylor said. “I just can’t do that anymore.”
She is looking forward to more flexibility in her daily life. Helping people, however, will be the element of owning a store that Taylor will most miss.
“I really enjoy helping people,” Taylor said. “The thing I’m going to miss is helping people be able to wear a dress because of what I can do for altering it.”
The biggest challenge of running a business, Taylor said, is the obligation of always needing to be available even when she is not at work. She added that the bridal industry in general tends to be high-stress.
“I hope to spend more time with my grandsons and helping Steve and helping my daughters as they’re in high school years,” Taylor said. The Taylors have four daughters.
Magic Moments will be liquidating its entire inventory and putting on large sales to make sure that little to nothing is left over when the store is ready to close. Taylor added than any customers who have placed an order through Magic Moments will get their items.
“I don’t want anybody to think we’re going out of business because business is bad — because this is our best year we’ve had in four years,” she said. She later added, “It’s a great business, and it was doing really well.”
For more information about Magic Moments and its upcoming closing, call 715-387-4702.