Down to the last stitch
Marshfield Furniture prides itself on a history of producing quality products and a legacy of philanthropy
By Matthieu Vollmer
MARSHFIELD — Marshfield Furniture, founded in 1944, serves high quality furniture to over 700 accounts across the United States.
“The local community knows very little about us mostly because our customer base is not in Marshfield. Our customers are independently-owned furniture stores,” said William Mork, president and owner of Marshfield Furniture. Mork has nearly 50 years of experience in the furniture business.
The company is a top producer of lodge-themed furniture. Major clients have included Cabela’s, Ducks Unlimited, Bass Pro Shop, and the Rocky Mountain Elk Foundation. Marshfield Furniture designed and built custom furniture for Dick and Mary Cabela made from zebra and black ostrich hide.
According to Mork, the company has been very involved with philanthropic initiatives over the years, especially in the health care sector.
They have redesigned recliners for chemotherapy patients so that they have the look and comfort of the home but are also fit for medical facilities. They have collaborated with the American Cancer Society, Ronald McDonald House Charities, Ministry St. Joseph’s Hospital, and Marshfield Clinic. Marshfield Furniture is also a member of the Marshfield Area Chamber of Commerce & Industry.
The manufacturer employs over 90 people. According to Mork, the company has done well in the last two years although the recovery has been slow since the 2008 recession.
“We have been blessed to be doing better than the rest of the industry,” said Mork.
Mork added that, “We are focused on American-made products that are made by cheeseheads.” He said that they use as many fabrics and supplies that are produced in Wisconsin or the U.S. as they possibly can.
One of the best selling items is a sofa that features bear, buck, and elk designs on the fabric and is part of their Rustic Lodge collection. Mork said that their Simply Yours collection, which features more contemporary furniture, is also popular. The collection allows buyers to customize their furniture in seven easy steps by selecting the arms, backs, and legs of their choice and a variety of different fabrics.
Prices fluctuate based on variables like the intricacy of the fabric and labor. Fabric sofas range from $1,000 to $2,000, and leather sofas start at $2,000. Fabric chairs sell for roughly $700, and leather chairs start at $900.
When asked what he likes about the furniture business most, Mork said, “I like the creative side and the people side. It’s still a people business. I like how we interact with our customers in a way that is really a partnership-type relationship.”
When asked about their philosophy toward customer service, Mork posed the question to his customer service specialists, who said that if there is any problem, they find a quick resolution and fix it, whether it is at the dealer level or the individual who purchased the furniture. The company makes a decision and resolves the issue as fast as possible.
Marshfield Furniture has permanent showrooms in California and North Carolina. They also have a regional show room in Minnesota.
When asked what he would recommend to non-customers, Mork replied, “I’d do some research on what makes a good piece of furniture. Customers should find out what the details are both inside and out. You don’t need to be a technician to know what quality is.”
The company boasts 500 different types of fabric with 90% in stock all of the time. They manufacture and ship to dealers within six working days.
For more information or to find a dealer, visit marshfieldfurniture.com, or find the company on Facebook and Pinterest by searching “Marshfield Furniture.”