Business spotlight: Bring It Home Fitness delivers the gym to you
By Matthieu Vollmer
MARSHFIELD — Ruth Henseler, a Marshfield native and certified personal trainer, launched Bring It Home Fitness, a mobile fitness training service, in May 2013.
“I have a personal training background but hadn’t done it for years. I wanted to do something that I really enjoyed,” said Henseler.
After graduating from high school, Henseler moved to Washington, D.C. and became a certified personal trainer through Washington Sports Club, a major fitness chain in the area. She is also a member of the National Academy of Sports Medicine so that she can stay on top of the latest research and fitness trends.
With over four years of experience in personal training, Henseler now services seven clients in the Marshfield area on a regular basis.
Henseler also worked as a personal trainer in Minneapolis. She described how fitness in large markets differs from fitness in small, Wisconsin markets. Often affluent individuals in large cities do not go to the gym and have personal trainers come to them instead.
“People are always surprised by the fact that you don’t need a lot of equipment to work out. There are ways to improvise and get creative,” said Henseler.
JoLynn Martin, a Hewitt resident and veterinary technician in Marshfield said, “I like the fact that she comes to the house. She really developed the [workout] plan for me. When she came, she had a workout plan specifically designed for me.”
Martin added, “I would recommend (Henseler). She helps you stick to your goal. She keeps you focused and on the workout you need to be on. I work harder with her than I ever would without her.”
Clients come to Henseler with a variety of fitness goals, including weight loss. Commonly, she finds that many customers are in a situation where their teenage metabolism has worn off and they struggle to stay in shape. A recent client lost 40 pounds while training with Henseler.
Despite that accomplishment, Henseler says numbers are not everything.
“To me a success is when I’m able to teach a client what to do so that they can do it on their own and make it a part of their life.”
Henseler said that healthy eating also plays a major role in whether or not clients achieve their fitness goals.
“I will go through my client’s fridge and cabinets with them and ask them to show me what’s healthy. There is so much misinformation out there. So I try to educate clients so that they look at the labels to find out what is really healthy and what isn’t. Sometimes people ask me what workout they should do, and I tell them, ‘No, that’s in the kitchen. You can never work off a bad diet.’”
She said that anyone looking to get in better shape should get in touch with her.
“It would be better than doing nothing,” said Henseler. “Some people have anxiety from going to the gym. Doing something you hate turns you off and makes you dread it. You end up making excuses and don’t go at all. If you struggle with gym aversion, call me. I’ll show you what to do without going to the gym,” Henseler said.
Bring It Home Fitness offers personal training services priced by the hour and in packages. Prices depend on location and the number of sessions. Henseler said that her rates are competitive for Marshfield and the surrounding communities. Consultations are free.
To learn more about Bring It Home Fitness, visit www.facebook.com/bringithomefitness, call 715-305-9422, or email email@example.com.